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Industry Bulletin: Documentary about the Rare Earths broadcast on BBC Radio 4 program Costing the Earth

May 25, 2010

In this Industry Bulletin, we bring to your attention a recent broadcast of a documentary about the Rare Earth Elements ("REE") on the popular BBC Radio 4 program Costing the Earth. On this informative broadcast, the importance of the rare earths to green technology is described by reporter Tom Heap while exploring for solutions to the looming REE supply crisis.

During the 30 minute broadcast, Tom interviews Rex Harris, Professor of Materials Science at the University of Birmingham and an expert on permanent magnet materials, David Kennedy, Managing Director of the Metals and Alloys division of Great Western Minerals Group, Jack Lifton, Don Bubar, Avalon's President & CEO, and Animesh Jha, Professor of Applied Material Science from Leeds University.

Click here to listen to the broadcast:

Costing the Earth is a program looking at man's effect on the environment and how the environment reacts, questioning accepted truths, challenging those in charge and reporting on progress towards improving the world.

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Avalon Rare Metals Inc. (TSX:AVL) (OTCQX:AVARF) is a mineral exploration and development company focused on rare metals deposits in Canada. Its flagship project, the 100%-owned Nechalacho Deposit, Thor Lake, NWT, is emerging as one of the largest undeveloped rare earth elements resources in the world. Its exceptional enrichment in the more valuable 'heavy' rare earth elements, which are key to enabling advances in green energy technology and other growing high-tech applications, is one of the few potential sources of these critical elements outside of China, currently the source of 95% of world supply. Avalon is well funded, has no debt and its work programs are progressing steadily. Social responsibility and environmental stewardship are corporate cornerstones. Avalon's performance on community engagement in the north earned it the 2010 PDAC Environmental and Social Responsibility Award.