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Industry Bulletin: Rare Earth Minerals' Scarcity Worrisome for Growing Tech Sector TV Broadcast on PBS NewsHour

June 15, 2010

In this Industry Bulletin, we bring to your attention a recent broadcast of a news segment about the Rare Earth Elements ("REE") on PBS NewsHour, originally aired on June 14, 2010. On this informative broadcast, correspondent Kira Kay reports on all the key supply / demand issues around the REE and includes film footage from a visit to Avalon's Thor Lake project site last winter.

During the 10 minute broadcast, Kira Kay interviews Chris Pedersen, Senior Geologist, and David Swisher, VP Operations, of Avalon Rare Metals Inc., Jack Lifton, Director, Technology Metals Research, LLC as well as Zhang Anwen, Deputy Secretary-General, Inner Mongolia Rare Earths Guild, China and officials from Molycorp Minerals in the United States.

Click here to watch to the broadcast:

About PBS NewsHour: For 30 years, millions of Americans and citizens of the world have turned to MacNeil/Lehrer Productions for the solid, reliable reporting that has made the PBS NewsHour one of the most trusted news programs in television.

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Avalon Rare Metals Inc. (TSX:AVL) (OTCQX:AVARF) is a mineral exploration and development company focused on rare metals deposits in Canada. Its flagship project, the 100%-owned Nechalacho Deposit, Thor Lake, NWT, is emerging as one of the largest undeveloped rare earth elements resources in the world. Its exceptional enrichment in the more valuable 'heavy' rare earth elements, which are key to enabling advances in green energy technology and other growing high-tech applications, is one of the few potential sources of these critical elements outside of China, currently the source of 95% of world supply. Avalon is well funded, has no debt and its work programs are progressing steadily. Social responsibility and environmental stewardship are corporate cornerstones. Avalon's performance on community engagement in the north earned it the 2010 PDAC Environmental and Social Responsibility Award.